Brand Manager

Job description

Responsibilities:

Analysing our brand positioning and consumer insights.
Translating brand elements into plans and go-to-market strategies.
Optimising the design and content of all online assets including the company website and social media pages.
Working with Marketing team on brand initiatives.
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Research on market trends, consumer markets and competitors' activities.
Research on new and ongoing marketing and advertising activities.
Support in product distribution and consumer reactions.
Devise innovative growth strategies.
Work on the creative development to motivate the target audience to "take action".
Support in all marketing material and collaterals in line with brand direction.
Supporting in all stages of campaigns to guarantee that they run smoothly.
Offering creative ideas to the account manager to develop exciting campaigns.
Developing and editing news releases, speeches, articles, and other editorial collateral.
Working on analysing and reporting results of PR campaigns & initiatives.
Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
Developing content for corporate/Brand communications.
Formulating the digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

Qualification:

Refer code: 939911. Ayurvedaco - The previous day - 2024-03-02 15:08