Marketing Manager, Consumer Marketing

About Us:
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that is inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.
Location:
Our office is in Gurgaon, India. This role will be a hybrid in-office / remote position, with the expectation of at least two (2) days per week in the office.
About the role:
The Consumer Marketing Team at TMB is looking for a Marketing Manager. This position will report to the Senior Marketing Manager, and be responsible for email and site campaign setup, execution and analytics; creative requests supporting all owned and earned marketing placements; and admin functions as needed.
About you:
The ideal candidate for this role is able to juggle multiple projects at once and has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication skills and thrive on an opportunity to present to senior leadership and build relationships.
Your day-to-day:

• Work with manager to setup digital campaigns and email plans, execute, and provide campaign reporting, managing the campaign timeline and creative tickets via JIRA
• Perform independent campaign analysis and performance tracking, creating hypotheses and optimization opportunities for future campaigns, looking into trends and identifying potential discrepancies and errors
• Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects
• Prepare campaign/monthly reporting and re-forecasting of campaign results as needed
• Collaborate actively with broader marketing, creative and data teams to ensure successful execution of day-to-day activities and campaigns
• Submit creative tickets via JIRA and work with editors to deliver high-quality promotional assets in support of all owned and earned marketing
• Participate in departmental or cross-team meetings to communicate results and issues
• Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters

You have:

• BA (Marketing or Business Administration) required
• 3-4+ years’ experience in Consumer Marketing as an analyst or marketer
  • Prior media and/or subscription experience is preferred but not required
• Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis
• Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
• An ability to prioritize and organize issues / projects for self, internal team, and external partners
• An attention to detail and keen eye for creative, both video and still
• Excellent written and verbal communication skills, as well as presentation skills
• Experience in Google Analytics, Looker, and any BI tool a plus
• Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint

About this team:
Our Owned & Earned Marketing team is responsible for all marketing efforts—both internally and with partners—supporting our streaming TV channels, social media pages and content, newsletters, sites, affiliate, and DTC business. Bring your marketing experience, ideas and energy to TMB to help us reach our revenue and cross-functional goals.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
India specific benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
• Access to Mental Health Reimbursement
• Annual Sport reimbursement and Home office reimbursement
• Office with in-house kitchenette

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.

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