AddressPerformance MarketingSpecialist/Manager
Responsibilities:
- Develop and execute comprehensive Performance Marketing strategies to drive traffic, conversions, and revenue across multiple digital channels including Google Ads, SEM, social media advertising, display advertising, and affiliate marketing.
- Lead a team of Performance Marketing specialists, providing guidance, mentorship, and support to drive individual and team performance.
- Collaborate with cross-functional teams including creative, analytics, product, and sales to develop integrated marketing campaigns that deliver maximum impact.
- Oversee the planning, execution, and optimization of digital advertising campaigns, including budget allocation, targeting, ad creative development, and landing page optimization.
- Monitor campaign performance on a regular basis, analyze key metrics, and provide actionable insights and recommendations to improve performance and drive continuous optimization.
- Stay informed about industry trends, emerging technologies, and best practices in Performance Marketing to drive innovation and competitive advantage.
- Drive testing and experimentation initiatives to uncover new opportunities for growth and optimization.
- Manage relationships with external partners including agencies, vendors, and technology providers to maximize campaign performance and ROI.
- Provide regular reporting and updates to senior leadership on the performance of marketing campaigns, including ROI, CPA, ROAS, and other relevant metrics.
Skills required:
- 4-12 years of work experience in Performance Marketing with a strong focus on digital advertising channels.
- Bachelor's/Master's degree in marketing, Business, or related field.
- Proven track record of developing and executing successful Performance Marketing strategies that drive measurable results and achieve business objectives.
- Deep expertise in digital advertising platforms such as Google Ads, SEM, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and display advertising networks.
- Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform decision-making.
- Experience to lead a team of Performance Marketing professionals.
- Excellent communication and interpersonal skills with the ability to effectively communicate complex ideas and strategies to internal and external stakeholders.
- Google Ads certification and other relevant certifications are a plus.
Other Important Information:
- Compensation: Based on current skills and expertise
- Location: based in our corporate office in Gurgaon
Become an Authority in your Field!
- The senior management has strong expertise in building consumer internet ventures
- We aim to do cutting-edge work that helps us become experts in our individual fields of work
- 91mobiles is VC funded, & has achieved break-even - a stable, yet high growth opportunity
