AddressJob Purpose:
Build, grow and sustain high levels of aspiration for Royal Enfield through inventive and disruptive PR programmes and campaigns. The purpose of this role is to efficiently manage the PR and Influencer Engagement for Product led campaigns for Royal Enfield, (including brand communications and crisis communications), to bring in a high level of innovation and execution into Product PR for brand, and special initiatives at Royal Enfield. The incumbent will support senior team members to execute key product campaigns and launches and lead relevant projects and tasks with efficiency and responsibility and with an objective to ensure higher levels of aspiration through PR for the brand and positive word of mouth.
Key Responsibilities:
Product PR and motorcycle launches:
- Responsible for innovative thinking and planning on how PR can effectively contribute to company and brand
- Annual planning process, broad direction for PR innovation on brand and product led initiatives, and will be responsible to contribute towards and execute quarterly, and monthly plans for brand and product PR
- He/she will be responsible to build and execute plans for brand, corporate PR, and special projects
- Ensure all PR campaigns on brand and product resonate with the larger brand ethos, mission and reputation goals
- Coordinating all PR activities end-to-end in collaboration with PR team and with the agency teams
- Draft written materials, including press releases, articles, pitch notes, statements, Q&As, and more
- Develop, build, and maintain strong relationships with key and relevant journalists and press outlets, and also with individual creators and influencers ecosystem and other internal and external audiences
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Closely collaborate and work with the larger PR & Corporate Communications team, the Global Brand team (with Brand Leads specifically) and the extended agency ecosystem to develop relevant global and local PR campaigns and with critical metrics to measure effectiveness Content curation
- Coordination | Agency management
- Assist in the setup of systems and processes including weekly meetings, monthly/ quarterly reviews, monthly and quarterly planning etc.
- Assist with the planning of a high impact launch ensuring Ontime-In full execution of PR strategy and launch programme, seamless execution for all new variant launches
Work Experience
Education: Degree in Communications / Mass Communications / PR / Marketing Communications.
Experience: 7+ years of work experience withmajority work experience being in the automotive sector (Priority to experience in motorcycle industry, 2-wheeler industry, 4-wheeler industry - in that order)
● Strong experience of having worked with journalists and editors in the 2-wheeler space Experience in implementing PR and influencer management strategy for brands which are built on word- of-mouth and influencer advocacy
● Passion for motorcycling and keen understanding of motorcycles would be a strong advantage
● Experience of having worked with lifestyle / youth brands would be an advantage
