Sheela Foam - Manager - Marketing (2-6 Yrs)

Manager Marketing in Sheela Foam Ltd, Sleepwell based at Noida

Build the Sleepwell Tarang & Kurlon Aaram entry level brands in Small Town India targeted at the lower income HHs , by building awareness, engagement and demand generation across channels and geographies.

Market Activations & Brand building:
Market Activations:
- Designing and driving execution all BTL market activations
- Identification and coordination with external agencies
- Content for marketing the products to the TG
- Develop POSM for assigned products for In-store VM
- Database management, and Post activity reporting
Consumer Research:
- Consumer surveys to capture consumer insights
- Measure consumer satisfaction index
Content:
- Content strategy for communicating the product proposition.
- Influencer engagement
- Product videos
Marketing Collaterals:
- In shop visual merchandising
- Brand Collaborations
Media & PR:
- Media mix and return on investment
- Brand awareness thru effective PR
Experience & Qualifications:- 2-6 years of relevant experience in market activation for new category creation for mass market consumer product Experience in rural/small town market activations. MBA (Marketing) from Tier 1 or 2 Institutes.