Address 2. Brand Focus: - The Senior / Brand Services Manager should be completely in the know of the history of the brand, especially the key milestones. He / she is the custodian of all information, material and documents on the brand and category. Needs to be aware of all events/developments on the brand even when the agency is not involved. […]
5. Creative Involvement - The Senior / Brand Services Manager displays an interest and contributes to creative activities pertaining to problem articulation, brainstorming and generating options and alternatives. He / She is involved in preparing the Creative...
