AddressYour company is planning to implement a new global customer relationship management (CRM) system. As a Change Associate supporting the Operational Change Team, you are responsible for analyzing the impact of this change on a specific region.
Assignment:
1. Impact Analysis: Identify and analyze at least 5 potential impacts (positive or negative) of the new CRM system on the North American operations.
For each impact, describe:
- The specific area/department/process affected.
- The nature of the impact (increased efficiency, communication challenges, etc.).
- The severity of the impact (high, medium, low).
2. Stakeholder Management: Identify 4 key stakeholders (roles, not names) who would be most impacted by the new CRM system. Briefly explain how you would communicate the change to each stakeholder group, considering their specific needs and concerns.
3. Risk Assessment: Identify 2 potential regional risks that could hinder a successful launch of the new CRM system. For each risk, outline your mitigation strategy.
4. Communication Plan: Briefly outline a communication plan for the region regarding the new CRM system rollout. Include the key messages, communication channels, and frequency of updates.
