AddressFunctional Expertise:
- Responsible for further enhancing the organization's employer brand in the academia and student community, thereby creating a deep-rooted recall amongst the future talent.
- Design and implement the right metric to evaluate the effectiveness of employer brand initiatives on social media platforms
- Create compelling content, including Employer Branding materials, employee testimonials, videos, and blog posts, to showcase the company culture and employee experiences.
- Manage and leverage the Career page, alumni network and campaigns to build on the employer brand
Problem Solving:
- Develop and execute a comprehensive Employer Branding strategy for clients amidst ever-changing talent landscape, emerging fintech industry, evolving start-up ecosystem to promote the organization and its EVP for both internal/external audiences.
Interaction:
- Proactively participate in forums to promote the organization as an employer of choice.
- Work closely with Senior Leadership to implement the employer brand initiatives.
- Collaborate with PR & Comms, HR and Marketing teams to build a strong employer brand presence internally and externally that promotes our EVP
- Engage with the student community through focused engagement initiatives targeting diverse communities
- And more..as we deal with ambiguity together!
Qualification & Experience:
- Degree in Marketing/Communications/HR or related field from a recognized university/college.
- 3-5 years of core experience in Employer Brand or Recruitment marketing with a high growth/ industry leader/internet first organizations
- Proven impact and Expertise in Employer branding is mandatory.
Skills:
- Creative thinking and innovation mindset
- Go-getter attitude with problem solving skills
- Excellent written & verbal communication skills with ability to create compelling content and storytelling
- Stakeholder management & project management skills
- Ability to handle ambiguity in role/ environment
