AddressBrand Manager/Senior Brand Manager
Mylo - 'Raise Happiness'
Mylo is the only one-stop full-stack platform trusted by millions of young parents for starting and raising a happy & healthy family. It is responsive to the unique needs of young families and adapts seamlessly to their life stages to ensure that they always have a trusted partner by their side. Mylo harnesses the power of collective wisdom to maximize the lives of millions of young families through sharing. It brings together reliable products, services, authentic content, and above all, a community with collective wisdom from the real-life experiences of young parents. The platform has high-quality expert information, personalized basis user stage, interests, and special needs.
Following its vision of creating a one-stop-shop for mothers, Mylo's next focus area is healthcare services. It has already made headway by providing doctor consultations with gynecologists and pediatricians, health packages for weight loss and PCOS, and hospital recommendations for delivery and IVF procedures.
Founder & CEO: Vinit Garg, ISB Co 2010
Founding Year: 2018
Cumulative Funding: $24 Million
Last Funding Round: Series B in April 2022
Investors: ITC, W Health Ventures, Endiya Partners and others
- Play Store:
~10 Mn downloads
4.6 Star Playstore rating reviewed by over 150k+ users
- Website: https://mylofamily.com
- Linkedin Page: https://www.linkedin.com/company/mylofamily/
Mylo in the News:
1. Economic Times - https://cutt.ly/pGgZasR
2. Financial Express - https://cutt.ly/fGgZjkE
3. Business Standard - https://cutt.ly/dGgZxQT
4. Your Story - https://cutt.ly/JGgZn7U
5. Inc42 https://cutt.ly/9GgZE7X
6. CNBC TV18 - https://cutt.ly/dGgZYWh
Categories: Personal care & Consumer Health category, Mom & Baby care category
Location: Mylo office, Sector-44, Gurgaon
Key Deliverables:
- Build the category/brand from scratch: Personal care category-private label for Mylo
- Own the product portfolio P&L and identify and drive levers to improve P&L
- Prepare strategic need gap analysis, brand plan, new product development opportunities, positioning, promotional plan, henceforth category/brand growth & profitability
- Deliver & analyze optimal selection/inventory/pricing/packaging along with portfolio expansion through increased listing density & SKU count
- Category reviews and development of assortment & executions
- Work directly with the supply team. Identify & plug key portfolio gaps
- Undertake brand building initiatives and ensure AOPs & budgets are met through marketing interventions
- Develop short, mid and long-term strategies for the existing product category with special focus on deeper participation across the value chain
- Work cross-functionally (R&D, Supply, Operations, Product, Tech, Sales & Marketing) to solve various needs of the business and improve the revenue
- Reporting metrics, deep-dive into it & suggesting operational improvements
- Monitoring and analyzing key market dynamics as the source of new insights, suggesting competitive strategies and effective brand management
Skills & Experience:
- 3-8 years' relevant work experience
- Strong preference for personal care/Mom & Babycare category
- Should have worked on brand campaigns
- Understands brand fundamentals - brand salience, brand architecture, brand marketing, brand tonality
- Has an excellent command over language + numerical aptitude
- Brief and review deliverables from content and design teams
- External interfacing with agencies
- Optimising shop listings
- Work on new product launches - work on all the workstreams - ideation, evaluation, content, design, photoshoots, listings.
- An ecommerce enthusiast and deeply relates with the ability of e-commerce to disrupt specific category's industry at large
- A sales/ relationship champion and understands behavioral levers to get best out of partnerships
- Preferable to have experience across channels: online & offline
- Has grown through his /her career working at various levels in category or account management / business development / supply profiles
Educational Qualifications : MBA (Tier-1 preferred)
Desired Personal Attributes:
- Passionate & driven individual who can work with team & cross-functionally
- Problem identifier & problem solver
- Analytical & result-oriented
- Continuous learner and a critical thinker
