AddressAbout Us:
Kodo is a corporate card and spend management platform for some of the fastest growing Indian startups and enterprises. Our product is loved by companies such as Groww, Zepto, Mobikwik, Fampay, Epigamia, Blue Tokai, Mahindra Logistics & many more. We have raised $14M from investors such as YC Continuity, Brex, Goat Capital and other Silicon Valley investors. We believe in creating exceptional products for our customers, an enriching environment for our team, and a solid business that grows profitably
Responsibilities:
- Product Positioning and Messaging:
- Define the product's value proposition and competitive differentiation.
- Develop clear, concise, and compelling messaging that resonates with the target audience.
- Create marketing materials such as website copy, product brochures, case studies, and blog posts.
- Market Research and Analysis:
- Conduct market research to understand the target audience, industry trends, and competitor landscape.
- Analyze customer data to identify trends, measure marketing effectiveness, and inform product development.
- Go-to-Market (GTM) Strategy:
- Develop and execute product launch plans, ensuring a smooth and successful market entry.
- Create sales enablement materials such as product demos, presentations, and one-pagers.
- Manage and measure the effectiveness of marketing campaigns.
- User Adoption and Customer Success:
- Develop and implement strategies to drive user adoption and product engagement.
- Create user onboarding experiences that educate users and enable them to achieve early success.
- Monitor customer sentiment and feedback to identify areas for improvement and ensure customer satisfaction.
- Content Marketing:
- Develop and execute a content marketing strategy that attracts and engages the target audience.
- Create high-quality content such as blog posts, articles, white papers, and case studies.
- Manage and optimize the company blog and other content channels.
- Collaboration and Communication:
- Work closely with product, sales, engineering, and customer success teams to ensure alignment on product strategy and messaging.
- Communicate effectively with internal and external stakeholders, including customers and partners. Stay up-to-date on industry trends and best practices in Product Marketing.
Qualifications:
- 3-4 years of experience in b2b Product Marketing, especially in SaaS or b2b fintech product
- Proven experience developing and executing go-to-market strategies for B2B SaaS products.
- Strong understanding of B2B marketing principles and best practices.
- Excellent written and verbal communication skills with the ability to craft compelling and concise messaging.
- Experience with content marketing, including content creation, strategy development, and content management.
- Proficiency in marketing automation and analytics tools.
- Ability to work independently and manage multiple priorities effectively.
- Strong analytical and problem-solving skills.
- Passion for B2B SaaS and the company's mission.
Bonus Points:
- Experience with the fintech industry. Proven track record of success in driving user adoption and product engagement.
To Apply:
Please submit your resume and cover letter to jobs@kodo.in
