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Form of workJob Specification:
PG in Sports Marketing or marketing.
Proven work experience in the Marketing department as a Sport Marketing Manager, or a similar position.
A formal apprenticeship in a sports organization will be an added advantage.
Strong knowledge of digital marketing will be an added advantage
Good verbal and written communication skills.
Showcase knowledge and understanding of social media marketing.
Ability to meet project deadlines.
Excellent organizational and interpersonal skills.
Good analysis and reporting skills.
Good critical thinking and decision-making abilities.
Job Description:
Enhancing the brand image of the individual Sports category
Understand the target sports audiencesand create awareness among them.
Developing effective marketing strategies, campaigns & execution plans.
Creating sports events/IP's for the brand & campaigns around brand sponsored sports events.
Looking out for sponsorship for sports teams. Coordinating with the external sports teams/agencies ensuring the deliverable, advertising & marketing communication plan.
Creating innovative and appealing content based on the Sports marketing calendar.
Ensuring product are listed on the website with the right content as per the marketing calendar.
Using the analytical tools to understand the performance of the campaigns.
Liaising with internal teams & external agencies for optimum output.
Managing the tactical promotional activities and communications.
Interacting with the audience on both online and offline modes to ensure consumer feedback on campaigns & promotions.
Staying updated with the latest trends in the sport industry.
