AddressWe at Magic Bus are looking for a Senior Marketing Manager who is responsible for both fundraising through galas and building brand awareness through strategic brand partnerships. As the Brand and partnership lead, you will play a pivotal role in developing and executing marketing strategies that enhance our brand presence through campaigns and strategic partnerships as well as drive gala/events fundraising.
Strategic Event Planning: Gala / Partner Events
Event Planning :
- Develop and implement a comprehensive event strategy aligned with organizational goals.
- Provide strategic input on event concepts, themes, and formats.
Client Relationship Management :
- Cultivate and maintain relationships with key clients and stakeholders like Gala committee as well as top donors.
- Act as a primary point of contact for high-profile clients, ensuring their expectations are exceeded.
Project Oversight :
- Led the planning and execution of multiple events simultaneously.
- Ensure all events are executed - awlessly to drive fundraising and brand visibility.
Brand Partnership:
Prospect Identification:
- Research and evaluate potential partners, considering their brand alignment, audience demographics, reach, and reputation.
- Identify emerging trends in the social sector and sector dynamics to target partners that o- er strategic advantages.
Collaboration Planning:
- Develop detailed partnership plans, outlining objectives, milestones, and responsibilities for both parties.
- Create and execute marketing, event, and content strategies that leverage the unique strengths and resources of each partner.
Brand Association :
- Enhance brand exposure by leveraging partner networks and audiences, creating co- branded marketing materials, and implementing joint marketing e- orts.
- Develop and execute strategies that align both brands, conveying a consistent and compelling message to their combined audiences.
Negotiation:
- Lead partnership negotiations with a focus on equitable and mutually beneficial terms. Strike the best barter deals for an NGO set-up.
- Collaborate with legal and finance teams to develop and review partnership agreements, ensuring that all obligations and rights are clearly defined.
Relationship Building:
- Establish and maintain strong relationships with key contacts within potential partner organisations.
- Cultivate trust and rapport through regular communication, meetings, and networking events.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (Master's degree is a plus).
- Proven experience in leadership roles within brand building, events and client servicing. Past experience in an NGO would be a plus.
- Strong analytical and problem-solving skills, with the ability to use data to drive marketing decisions.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking and the ability to develop innovative marketing campaigns.
- Project management skills and the ability to work e- ectively in a team.
- Strong understanding of market trends and consumer behaviour
- Adaptability and the ability to thrive in a fast-paced and changing environment.
Location: Mumbai - Airoli / In-office role
