Senior Marketing & Communication Manager

Role:Senior Marketing & Communication Manager
Experience required: 10+years
Job Location: Mumbai/Pune
No. of Positions: 1 No
Employment Type: Full-time
Qualification: Graduation in BSC/BSA/IT/ CS/BA-English/ plus MBA in Marketing.

What are we looking for?

We are looking to hire a Senior Marketing & Communication Manager who will be responsible to oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. Will require conducting research and analyzing data to identify and define audiences.

Mandatory Skill-Sets:

• Know campaign management, measurement, optimization, and reporting.
• Proven experience in paid social media running campaigns across multiple devices, audience segmentation, analytics, reporting, and testing.
• Proficiency with all major paid social media channels and has experience in leading paid social media in the B2B space is a plus.
• Highly organized and very detail-driven. Proven record in successfully handling multiple projects at a given time.
• Hands on experience collaborating with Marketing Analytics, Product Marketers, and Creative development teams.
• Should have knowledge of tracking (UTM creations & DCM click trackers) and tagging.
• Co-ordinate with team to implement full-funnel user acquisition strategies.
• Should know CRM / Database Management system.
• Understand the BPO ecosystem – Current clients, services we offer, new services to offer, Geographies to target, Market segments, take new initiatives on marketing.
• Good at market research.
• Should know content writing – mailers, website content, PPT’s, and brochures.
• Achieve Monthly / Quarterly / Yearly Marketing Targets.
• A dedication & love for the work and team and a desire to make the team better in all aspects.

Role and Responsibility:

• Demonstrate strong analytical skills in manipulating data sets (e.g. creating pivot tables / V LOOKUP / handling budget/performance).
• Responsible for creating and supervising the performance of our paid social campaigns, constantly optimizing the efficiency and scale of our campaigns.
• Analyze large data sets and generate thoughtfully impact reports and provide recommendations for expansion and efficiency.
• Inform, launch, and measure all paid social media experiments (e.g. incrementally, bid testing, creative testing, etc.).
• Dive deep into reporting which includes but not limited to bids, device, audience segments, GEO and demo targets, and creative, etc.
• Work closely with the broader Paid Performance Marketing.
• Working closely with BPO Head towards marketing strategies and setup the marketing team.
• Work closely with digital marketing team – initiate campaigns, webinars, events etc.
• Managing Lead Generation team and Tele-Caller team.
• Set KRAs, Performance management, Reports.
• Coordinate with Amrut Principals and run Quarterly Webinars / Physical Events.
• Analyze large data sets and generate thoughtfully impact reports and provide recommendations for expansion and efficiency.
• Take resource requirement for setting up marketing department.
• On boarding Marketing Team.
• Managing Amrut Software Website / Technical Content.
• Defining & Executing Amrut Software Marketing Strategy.
• Responsible for Domestic and International Marketing.

Technical Skills:

• Advance MS Excel / MS-Office, knowledge and hands-on experience are a must.
• Should be Excellent in E-mail communication and Presentation.
• Would be great to have someone with CRM tool experience

Behavioral Skills:

• Resolve and communicate issues of projects and explore alternate designs.
• Participates as a team member and fosters teamwork by inter-group coordination within the modules of the project.
• Effectively collaborates and communicates with the stakeholders and ensure client satisfaction.

Salary: As per company standards
Travel: Candidate should be flexible and ready to travel anywhere