AddressWe are looking for a Product Marketing Manager for a reputed firm.
Position: Product Marketing Manager
Location: Thane, Mumbai
Possess 5-6 years of proven experience
Core Responsibilities:
- Develop a product messaging strategy that establishes the UnifyAI platform in the market, creating a powerful and memorable brand presence.
- Craft and effectively communicate the value proposition and vision of the UnifyAI platform to the sales team. Collaborate closely with both sales and product teams to streamline and enhance the sales process.
- Lead the design and execution of a robust Go-To-Market (GTM) strategy for the UnifyAI platform, ensuring a successful product launch and enduring market presence.
- Design a comprehensive lead generation engine and execution plan to drive awareness and interest in the UnifyAI platform.
- Manage and optimize UnifyAI's social media presence and other digital assets, enhancing engagement and amplifying brand visibility.
- Act as the main liaison to press and PR teams, delivering comprehensive briefs about the UnifyAI platform to ensure accurate representation and coverage.
- Create engaging and persuasive presentations that effectively communicate the distinct benefits and capabilities of the UnifyAI platform to internal and external audiences.
- Utilize diverse research methods, including interviews, surveys, and sales data, to gain valuable insights into customer usage patterns, untapped opportunities, and distinct buyer personas.
- Leverage insights from market research to meticulously establish the journey from Awareness to Acceptance to Adoption of the UnifyAI platform.
- Develop compelling content assets like case studies, videos, website copy, and blog posts that resonate with target audiences, highlighting the value of the UnifyAI platform.
- Conduct comprehensive research on competitor offerings to deeply understand market trends, positioning, and opportunities.
Key Requirements and Qualifications:
- Possess 5-6 years of proven experience as a Product or Platform Marketing Manager, with a successful track record.
- Background in the IT software industry focusing on product and platform marketing, ideally within the AI and technology solutions domain.
- Hold a Bachelor's degree in Marketing, Communications, or a related field.
- Exhibit exceptional communication, presentation, and leadership skills for effective collaboration across diverse teams.
- Display keen analytical and problem-solving capabilities for strategic decision making.
Key Achievements: Successful launches of data or AI-based products, proven track record in creating impactful marketing campaigns targeting tech-savvy audiences, experience in forming partnerships with tech platforms for co-marketing opportunities.
