AddressThis role will include accountability and ownership of portfolio road map, product development, lifecycle management, brand development and margin management. The key mandate for the role is to drive the premiumisation agenda for the company brand
Product Management:
- Complete ownership of product from concept to end product on shelf.
- Provide detailed business plan of the product/category; including contribution per product/product category.
- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping.
- Developing the category plans in consultation with internal stake holders like sales, supply chain and manufacturing
- Product costing and price point decisions in consultation with HODs
- Working with the SCM and Sales team to manage the lifecycle to the product.
Market Research:
- Understand consumer habit and attitude towards the product category
- Understand and identify consumer needs, market trends and competition strategy
- Work on the need gap analysis through research and consumer interaction
Market Activation:
- Launch customized marketing programs to drive brand equity and sales
- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner
- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
- Use digital channel to drive in-store traffic
-Set up and manage necessary systems for driving online reputation at store level
Skills:
- Strong understanding of Lifestyle Retail and a Flair for premium product development
- Demonstrated ability to understand marketing and business concepts
- Strong analytical skills and attention to detail
- Excellent written and verbal communication & presentation skill
