AddressCore Responsibilities:
• Develop a product messaging strategy that establishes the UnifyAI platform in the
market, creating a powerful and memorable brand presence.
• Craft and effectively communicate the value proposition and vision of the UnifyAI
platform to the sales team. Collaborate closely with both sales and product teams to
streamline and enhance the sales process.
• Lead the design and execution of a robust Go-To-Market (GTM) strategy for the
UnifyAI platform, ensuring a successful product launch and enduring market
presence.
• Design a comprehensive lead generation engine and execution plan to drive
awareness and interest in the UnifyAI platform.
• Manage and optimize UnifyAI's social media presence and other digital assets,
enhancing engagement and amplifying brand visibility.
• Act as the main liaison to press and PR teams, delivering comprehensive briefs about
the UnifyAI platform to ensure accurate representation and coverage.
• Create engaging and persuasive presentations that effectively communicate the
distinct benefits and capabilities of the UnifyAI platform to internal and external
audiences.
• Utilize diverse research methods, including interviews, surveys, and sales data, to
gain valuable insights into customer usage patterns, untapped opportunities, and
distinct buyer personas.
• Leverage insights from market research to meticulously establish the journey from
Awareness to Acceptance to Adoption of the UnifyAI platform.
• Develop compelling content assets like case studies, videos, website copy, and blog
posts that resonate with target audiences, highlighting the value of the UnifyAI
platform.
• Conduct comprehensive research on competitor offerings to deeply understand market
- trends, positioning, and opportunities.
Key Requirements and Qualifications:
• Possess 5-6 years of proven experience as a Product or Platform Marketing Manager,
with a successful track record.
• Background in the IT software industry focusing on product and platform marketing,
ideally within the AI and technology solutions domain.
• Hold a Bachelor's degree in Marketing, Communications, or a related field.
• Exhibit exceptional communication, presentation, and leadership skills for effective
collaboration across diverse teams.
• Display keen analytical and problem-solving capabilities for strategic decisionmaking.
• Bring a creative and visionary approach to Product Marketing, facilitating the
development of innovative strategies and solutions.
• Emphasize meticulous attention to detail in all endeavors, ensuring precision and
- excellence in execution
Skills: Problem Solving, Leadership, Ai, Product Marketing, Communications, Marketing, Execution, PRECISION, Analytical, technology solutions
Experience: 5.00-6.00 Years
