AddressManager - Digital Sales & Performance Marketing for a renowned company iin F&B Industry
- The Digital Sales Manager will be focused on crafting Performance Marketing plans that grow business/sales on aggregator platforms as well as on the brands direct to consumer platform.
- S/hewill be responsible for preparing channel-wise sales for all digital platforms (aggregators, e-grocers & own website) and thereafter devise strategies to achieve them. He / She will also be required to manage relationships with key accounts like Deliveroo, Big Basket, Amazon etc.
Past Experience:
- Should have built & executed Performance Marketing campaigns on E-grocer & Aggregator platforms such as Big Basket, Amazon, Swiggy Instamart, Dunzo, etc.
- Has a proven track record of building a brand via a D2C Ecom website.
Job Responsibilities:
- Build the Digital Sales channel for The Brand including the sales organization
- The Digital Sales ecosystem could include (but not limited to) the following channels -
- Sales through delivery aggregators
- Sales through own website
- Sales through e-commerce (or e-grocery) platforms and others
- Grow the distribution pipeline to the best extent possible to maximize product distribution
- Creation of a sales revenue budget for each of the new initiatives
- Manage & generate weekly and monthly reporting of data
- Work with Operations team to ensure availability of products, trade schemes etc.
- Lead and grow business through delivery aggregator platforms like Deliveroo, Zomato, Swiggy, etc.
- Enable customer journey and product discovery through the best in-app marketing interventions to drive sales. Positively impact UX/UI, conversion ratios and campaign effectiveness by understanding consumer pain points in the journey and addressing those effectively
- Develop suitable initiatives for all aggregator platforms and influence marketing and spend choices to achieve desired reach, sales increase and ROI objectives
- Ensure smooth functioning of day-to-day operations on food aggregators' platforms such as Swiggy, Zomato, others and act as the mediator between the regional operations teams and the aggregator POCs
- Help acquire and operationalize new clients in Cloud Kitchens & QSR/Restaurant's space
- Build alliances & lead collaborations / joint promotions with like-minded players especially Foodtech players like Curefit, Freshmenu, etc. to grow business
- Build and grow direct to consumer channel; Lead and grow business through our own website
- Improve search rankings, increase website traffic & consumer engagement for the website through focused initiatives and on-site/off-site optimization recommendations
- Manage budgets & campaigns across all digital channels to drive strong ROI's, efficient CAC's (customer acquisition cost) and customer LTV's (lifetime value's)
- Build business on own websites through multiple measures like monitoring of weekly, monthly, yearly trends; SEO/SEM optimization measures, digital ad campaigns and direct consumer outreach programs
- Identify lost sales opportunities from direct consumers and help plug gaps
- Introduce & manage a loyalty programme
- Grow sales through e-commerce grocery platforms
- Work closely with players like Big Basket, Noon, Amazon, Swiggy Instamart etc to grow shares through initiatives including joint business plans, visibility, promotions, etc.
- Hunt & operationalize new Ecomm players like Zepto, Grofers etc.
- Maximize sales through e-commerce initiatives of Modern Trade accounts like Natures Basket, Spencers, Foodhall, etc.
- Carry out periodic competitive benchmarking exercise across online channels and make suitable action plans
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
