AddressWhat is the experience level you want to target for this role?
Total experience: 15+ years
Experience in tyre sector: 10+ years
Location: Kolkata ONLY (should be from Kolkata or willing to relocate)
What category segment are you planning to cater to?
Product mix: TBB, OTR, 2W (2W not essential)
Customer mix: Mix of After-market and OEM, predominantly focused on After-market
Geographies Catered: Domestic + Exports (exposure to domestic and international marketing for TBB and OTR required)
What is our current scale of operations?
Head sales and marketing function for an organisation with current capacity of 300 TPD
Why Should You Join the company?
Company backed by a 25+ year old public-listed business larger group, with a market capital of INR 15k+ Cr
Lead the Tyre business' sales and marketing functions to drive and become the segment leader in TBB and OTR segments
Work directly along with Tyre Business Head and Group promoters to chart out the growth journey of the company
Singular lead for teams covering domestic (After-market, OEM) and export sales and marketing across multiple segments (TBB, OTR, 2W)
Key Responsibilities:
- Providing leadership to domestic sales teams (Replacement and OEM) in pursuit of monthly, quarterly, and annual sales figures.
- Scientific driving of demand forecasting and ensuring optimal inventories.
- Joint problem-solving along with Finance (Commercial), Supply Chain, Manufacturing and R&D functions to ensure high-level customer satisfaction and customer engagement.
- Leading execution of all Marketing strategies to enable long-term brand salience and brand respect.
- Developing and executing strategies to gain market share on a year-on-year basis.
- Cultivating and maintaining good relations with top management of OEM customers and develop win-win solutions.
- Aggressively expand the distribution system so as to reach maximum breadth and width in the sales channel.
- Achieving operational excellence in all parameters of QCDSM in Sales function in line with QBM roadmap.
- Taking price increase at appropriate times to ensure business profitability
- Regularly reviewing and constant refining of Market Intelligence system.
- Providing inputs to R&D and Marketing Teams on product gaps and introducing new contemporary products in the market.
- Motivating the team and constantly keeping it aligned with the overall strategic goals of the organisation.
- Develop and execute the communication strategy, to improve brand salience
- Innovative use of influencers to deliver brand objectives.
- Micro-marketing initiatives to ensure reach out to larger audience.
- Product life cycle management, to ensure product portfolio in sync with the customer requirements.
- Performance marketing initiatives to deliver brand objectives.
