Head Marketing - TMT Projects & Solutions, Marketing & Sales (LP)

The purpose of the job is to develop a comprehensive marketing communication for reinforcement of downstream offerings coupled with channel and brand management to ring-fence the discerning customers.

• Driving achievement of Revenue and net realisations as per ABP/OSP.
• Formulation of ABP, LTP, BO&S and Risk Management.
• Market and Product Profitability analysis. Periodic development and review of product-portfolio matrix.
• Channel Management: Channel Policy & Pricing Guidelines for B2B and B2ECA customers, driving Channel Incentivisation Programs, OE customer Management, Tripartite and Bipartite MOU Governance.
• Brand Management: Digital & Social Media Marketing, developing PPA Plans and monitor compliance.
• Market Advocacy programs for ACE community.
• CSES Study and CST for discerning customers
• Development and regular tracking of Omni-channel lead funnel management
• Development of officers in marketing and sales through on the job coaching and mentoring
• Establish a culture of TQM in the M&S organisation by reviewing & improving performance of Aspire/Shikhar Projects.

Skills
Technical Competencies:
Proficient in techno commercial segment, Product & sales Knowledge, Relationship building, Analytical skills, Effective business communication, Conflict management & resolution.
Behavioural Competencies:
Analytical & Logical, good communication skills, possess good commercial acumen, control emotions, improvement orientation, high interpersonal effectiveness, coaching and mentoring skills.
Other details
Qualifications preferred: Graduate in Engineering and MBA in Marketing.
Experience in Techno Commercial Function is preferred.