AddressVentura is an omnichannel trading and investment platform with a network of branches, sub-brokers and Digital Channels. Founded in 1994, the company is now entering the next phase of growth by pivoting to a digital-first approach and strengthening its direct-to-consumer franchise. The company has now carved out a separate fintech vertical tasked with digital transformation using cutting-edge technology and bringing in fresh talent.
Join us if you like:
- Developing Product Adoption Strategies & Marketing Plans at customer level. This would involve creating marketing campaigns, loyalty & Incentive programs across products.
- Customer Data Analysis to build deepening strategies & building behavior-based triggers.
- Collaborate with Cross Functional Teams & Senior Management, to ensure aligning the company Goals with Marketing Plans
- Monitoring Product Adoption via organic and marketing activities to constantly enhance/modify plans.
- Study & Present the Product adoption v/s revenue mix, impacting strategies.
- Using Marketing Automation Tools like WebEngage for creating events and segment-based campaigns across Inbound and Outbound channels, including funnel analytics reporting & dashboard on the campaigns to senior management
- Collaborating with IT along with MarTech Lead, in testing the implemented Marketing tools and channels
- Develop Customer Product Education Plans along with Creative & Product Teams, this includes tutorials, Videos etc. & relaying it through Campaigns or Onsite.
What you'll need to bring:
- Proven experience in managing Portfolio Strategies and Campaigns, Capital Market experience preferred.
- Effective & Excellent Project Management, Communication and Presentation Skills
- Prior experience of marketing tools like WebEngage, Netcore-Smartech, Karix etc. preferred.
- Flair for Data Analytics & creation of Dashboards for senior management
- 2-7 years of experience in BFSI domain.
What you get:
- Chance to build and lead Product adoption strategies in a next gen Fintech product from inception.
- Opportunity to be a part of MarTech activities- tool decision and implementation.
- Participate in Data Modelling and Data Warehouse activities.
