Campaign Manager

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Total Experience : 10 to 12 years

Must Have Skills: 

• Direct Mail 
• Email Marketing 
• Customer Journey 
• Cross Channel Marketing 
• Offer Management 
• Segmentation and Targeting 
• Telemarketing 
• B2B Account Management 
• Adobe Campaign 
• Sales force marketing cloud 
• Oracle Responsys 
• IBM Unica 

Good to have Skills:  

• Work Queue management software (Team Track, Jira, etc.)  
• File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.)  
• SQL for data analysis  

Key Responsibilities: 

• Lead team of campaign execution and development resources to deliver exceptional cross channel campaign services including campaign calendar, campaign requirements and campaign development and execution activities. 
• Serve as the face of campaign delivery interfacing directly with client and internal teams to address and manage client requests and communicate status as a Merkle team member working on site at the client location in Cleveland, Ohio 
• Customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control. 
• Manage the campaign process in compliance with contractual Service Level Agreements Plan. 
• Coordinate and manage campaign tasks with the database team and communicate status. 
• Capable of completing campaign activities individually. 
• Track and monitor campaign results, resolve issues and report status to the Account Team and client, and management team. 
• Obtain client signoff on campaign specification Document and train other team members to perform campaign execution role.

Qualifications

• Bachelor’s degree in information systems, Business Management, or related field  
• Small team training and management experience  
• Experience with Microsoft Word and Excel  
• Basic understanding of set logic required