AddressGoogle Analytics: Sr. Manager/ AVP
Purpose of Job:
For digital analytics we have several tools in our portfolio (e.g. Google Analytics, big query, Tag Manager..). The technology specialist takes care of these systems and maintains setup the base for your digital analysts to analyse the data.
Purpose of Function:
"The data factory
They create the:
- Single Version of the Truth
- Single View of the Customer
- Managed for data quality"
Assignments:
1. Tool owner of web & App tracking (Google Analytics & Tag Manager)
2. Responsible for configuration, administration and Tag Management solutions of Google Analytics
3. Oversee the data tracking landscape of our web shops
4. Oversee current & future data tracking trends and prepare clients landscape for it.
5. Prepare our tracking for Google analytics 4 and a cookie less future
6. In alignment with our digital analysts you bring our web tracking to the next level and make sure new features are tracked when they go live.
7. Responsible for Tag Management
8. Coordination of our Google Analytics partner agencies
Knowledge:
1. Excellent knowledge of Google Marketing platform products, especially Google Analytics & Tag Manager
2. Good knowledge google cloud products like big query
3. Good knowledge on other digital data tools like funnel.io
4. Good knowledge on Tag Management (Java Script)
Education: Excellent educational background in Economics/ Business, Information technology management or Data analytics; advanced degree preferred
Minimum experience & required skills:
- >2 Years (4-5 Years for Senior) working experience in digital analytics & google products
- Advanced knowledge of google marketing cloud products, especially Tag Manager & analytics 360
- Good Tag Management skills
