Address- Handling East Zone implementation of Regional Sales Strategy in line with the Groups overall strategy.
- Converting the business strategies to Annual Sales Plans for the region with a focus on each of the following :
Market Share - Geography wise
Customers
Channels
Product Categories
People Development
Business Key Result Areas :
- Consistent target achievement for all geographies, brands, categories
- Ensuring effective Brand Coverage/Presence through distribution & placement
- Developing & maintaining the Market Share
- Channel Development
- People Development
Operations :
Sales Management :
- Effective Sales Forecast, Budgeting & Achievement as per plan
- Sales Plan Preparation Targets, territories, products, sales team
- Sales Team Goal Setting & Target Management
- Channel Development & Management
- Ensuring fair & thorough implementation of the Trade Schemes as planned by the Marketing Team of each SBU & the Sales Head
- Achieving the Product Mix Targets of the region
- Sales Team Building, Development, Sales Reviews & Performance/ Productivity Management
- Customer Relationship Management
- Inventory Management for the region
Business Intelligence & Analytics (External & Internal) :
- Internal Business Data Analytics: sales reporting, secondary tracking etc
- External Market & Competitor Information for various decisions Pricing, Trade Schemes, Products, Policies, etc
- Sales Process Implementation - From Prospecting to After Sales Service
- Distribution Policies & Channel/Partner SLAs
- Customer Credit Policies
- Returns Management
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