AddressLooking for PR and Communcation Manager for Largest Ecommerce Company
Experience
- 6+ years of influencers and digital PR media experience (influencers agencies a plus as a background)
- Knowledge and experience working with social media platforms and tools (Facebook, Instagram, YouTube, etc.)
- Knowledge on how to manage influencers, PR communities
- Expertise with social listening tools and community management tools
- Brand knowledge (product, consumers, strategy etc.)
- Strong oral and written communication skills
- Multitasking and analytics skills are a must
- Well organised & project management skills are the key
- Creatively and commercially driven
- Excellent communication and interpersonal skills
- Understanding of Digital Marketing & social media
- Knowledge of Microsoft Excel, Outlook, PowerPoint, etc
Responsibility
1. Corporate Communications :
- Responsible for developing, managing, and executing the Lifestyle Communications strategy and calendar for the brand (Beauty & Lifestyle)
- Responsible for overall earned media budgets
- Develop communication materials as required, such as press releases, statements, interview quotes, scripts, and captions
- Manage PR and social agency relationships, including content production, campaign design, asset management, program execution, budgets, schedules, and overall expected results
- Work closely with external partners such as PR / Event Agencies pertaining to contract negotiations, renewals, budgets & fees, yearly planning, monthly execution, and reporting
- Evaluate communications activities and programs using a range of tools and industry metrics
- Recommend improvements or changes. Drive improved measurement of earned coverage
- Manage annual budgets, quarterly estimates and monthly spend relating to business requirements
- Ensure regular news monitoring and reporting on the industry (beauty, fashion ecommerce, luxury, FMCG), company brands & spokespersons, competition, and overall economic outlook
2. Influencer Relationships :
- Nurture relationships with new / existing influencers relationships and act as key point of contact
- Oversee and continuously evolve influencer initiatives to maximise effectiveness for new launches & core products for both earned & paid efforts to increase Brand image
- Based on understanding of the changing digital influencer landscape, create new and interesting communications (PR) opportunities in order to enhance brand image
- Leverage influencer relationships in digital/traditional media to drive existing campaigns
- Recommends new influencer profiles (on a campaign-to-campaign basis) to the brand teams based on the campaign's objectives, KPIs and overall goals
3. Social Media:
- Monitor, track and update brand teams of industry developments, trends & competitor activities
- Manage overall budgets required to execute a successful earned media program
- Recommend launch of owned media platforms to brands, based on long term business goals
4. Media Relations:
- Establish and maintain media relationships across beauty, lifestyle, luxury, and fashion media
- Periodically review and evolve media database as per brand requirements
- Leverage media relationships to secure editorial support on brand developments, product launches / Focuses, campaigns, product seeding and participation to brand events
- Assist media with information required to secure editorial coverage
- Conducts regular face to face and relationship building initiatives to maintain effective media relations
5. Cross- functional Partnership:
- Lead all internal communication on program success & influencer trends in the beauty/social space, report learnings and insights to the marketing team
- Maintain close contact with marketing, sales, and training on current and upcoming programs
- Report on executed campaigns: including learnings, opportunities for improvement and innovation
- Focus on sharing big ideas for commutations that wins the hearts and minds of consumers and set the brands apart from the competition with the Marketing team
6. Financial & Others:
- Responsible for developing and monitoring communications budget and reviews on timely basis to determine status
- Understands how to maximise cost efficiencies within the constraints of the budget
- Negotiates hard on external contracts to ensure cost efficiencies in line with procurement
- Ensures compliance with financial processes pertaining to timely submission of budgets, quarterly estimates, Purchase Orders
- Attend PR-related and industry events, trips as needed
- Abreast of technological advances in the areas of PR, communications, content design & delivery, etc.
- Keep a pulse on beauty & makeup trends
