Manager - Public Relations - Retail (4-5 Yrs)

Primary Accountabilities :

- Draft press releases, pitches, case studies, and media summaries
- Build relationships with new media contacts and maintain relationships with existing contacts / PR agencies / Internal Corporate team
- Manage media requests in a timely and professional manner
- Pitch story ideas and content to media
- Ensure all communication is cohesive with the brand image
- Track and analyze media coverage to inform future campaigns
- Measure PR program impacts using regular reporting
- Organize, schedule, and prepare key leaders for press interviews
- Coordinate with various agencies for Awards & recognition 3rd party companies / events