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Form of work Welcome! We are looking forward to flourishing candidates for our new dynamic position in India's newest and leading Demi-fine Jewellery brand!
Job Title: Public Relations and Marketing Executive
Job Type: Full-time, Onsite
Job Location: 213 Waterfield Road, Bandra (W), Mumbai
Begins: Immediately.
Flourish by Gunjan Jain is India's first exclusive, affordable and exceptional fine jewelry store located in Mumbai. Flourish offers rare and exceptional gemstones, intricate designs, and striking luminescence that cater to both genders and generations. With its pioneering spirit, Flourish revolutionized the way we think and wear jewelry by bringing the best of intricate craftsmanship with gorgeous global design that guarantees more value for every buck.
We are currently seeking ambitious and driven individuals to join our team, who can help us connect better with our customers. We are dedicated to providing our employees with opportunities for growth.
We are seeking a highly skilled. and experienced PR Professional to join our luxury jewellery brand on a freelance basis. As an integral part of our team, you will be responsible for crafting and implementing effective PR strategies, while also contributing to our overall marketing initiatives.
Applicants should be capable writers, have charisma and high energy levels and possess a comprehensive understanding of marketing, psychology and communication principles.
Key Responsibilities:
Develop and execute comprehensive PR strategies that align with the brand's objectives, ensuring maximum exposure and positive brand perception.
Establish and maintain strong relationships with media outlets, journalists, influencers, and industry experts to secure impactful media coverage and press releases.
Create compelling press releases, media kits, and other PR materials to effectively communicate the brand's unique selling propositions and product offerings.
Organize and coordinate media events, product launches, and other promotional activities to generate media interest and ensure successful brand visibility.
Monitor and analyze media coverage, PR campaigns, and industry trends to identify opportunities for brand positioning and reputation management.
Collaborate with the marketing team to develop integrated marketing strategies and campaigns that align with PR initiatives.
Assist in the creation of engaging content for various marketing channels, including social media, website, newsletters, and advertisements.
Leverage digital platforms and social media channels to maximize brand exposure and engage with the target audience.
Stay up-to-date with industry trends, competitive landscape, and emerging PR and marketing practices to continuously optimize strategies and tactics.
Job Requirements:
Atleast 3 years in a Mumbai based PR agency or as a PR professional at an established brand from Mumbai. Previous work experience in Fashion or lifestyle industry is a must.
Applicants should be well networked with media, journalists, influencers, stylists and other potential collaborators.
This is a well-paid opportunity
Location: Mumbai
Work Mode: Full time, On-site Role,
