AddressAbout the job About Us:
Fashion TV founded in 1997 by Michel Adam, is an international fashion and lifestyle broadcasting television channel. With over 28 different business verticals - Real-estate, Salons, Spa, Gym, Franchise, Digital marketing and more. Refer website for more details. Website - https://fashiontv.in/
Job Summary:
- The Public Relations Specialist will be responsible for developing and maintaining a positive public image for the company or organization.
- They will create and execute effective communication strategies to enhance brand awareness and reputation.
- The ideal candidate should have strong communication skills, be adept at building relationships with media outlets, and possess a creative mindset to craft compelling stories.
Key Responsibilities:
Media Relations:
- Cultivate and maintain relationships with journalists, editors, and other media professionals.
- Pitch story ideas and press releases to relevant media outlets.
- Respond to media inquiries and coordinate interviews. Monitor media coverage and prepare reports on media impressions.
Content Creation:
- Develop and write press releases, articles, and other content for both traditional and digital media.
- Create compelling storytelling content that aligns with the company's messaging and values.
- Manage and update content on the company's website and social media platforms.
Event Management:
- Plan and execute press conferences, product launches, and other PR events.
- Coordinate media attendance and coverage for events.
- Ensure a positive and consistent brand representation at all events.
Crisis Communication:
- Develop crisis communication plans and act as a spokesperson during crisis situations.
- Work closely with senior management to address and mitigate potential reputational issues.
Collaboration:
- Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.
- Provide PR support for marketing campaigns and initiatives.
Measurement and Reporting:
- Track and analyze the effectiveness of PR campaigns.
- Prepare regular reports on key PR metrics and share insights with the management team.
Qualifications and Skills:
- Bachelors degree in Public Relations, Communications, Journalism, or a related field.
- Proven experience in a PR role, preferably in a similar industry.
- Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Familiarity with digital marketing and social media platforms.
- Ability to work under pressure and handle crisis situations with tact.
- Creative thinking and problem-solving skills.
- Strong organizational and project management skills.
