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Marketing Analyst (Data Analyst) Job Description
IG Group opportunity
Marketing Analyst (Data Analyst)
So, who we are?
Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves.
We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of
online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms,
forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000
people use our groundbreaking technology and forward-thinking platforms to trade the financial products they
know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across
multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!
Your role in the Team
We are seeking to appoint several new marketing analysts to generate new insight on consumers, competitors and competitive advantages.
The aim of such analysis is to grow our business by new customers and increasing our share of wallet with new and existing customers … all in an efficient and effective way.
These are key roles within our wider Marketing Strategy set-up and involve working closely with senior stakeholders including the CMO, Regional Marketing Directors, Heads of Acquisition and Content, respectively. They report to the [title tbc] and beyond that to the Head of Marketing Strategy.
What you’ll do
The focus of the role, day-to-day, is to generate new insight for Marketing leaders to build communications and campaigns around; to analyse existing communications and campaigns for their strengths and weaknesses; and to highlight emerging trends in our wider consumer and competitor landscape.
- We do this by focusing on internal data, complemented by external data sets purchased from vendors such as Similar Web and linking our analysis to work from adjacent teams, primarily Research, Data Science and Dealing
- The role requires collaboration within the team and the Marketing department, but also with providers and users of data such as Data Engineering, Finance, Product and Strategy
- This role involves not only working on requests but also contributing to larger team-led projects that require collaboration and a strategic mindset
- In your day-to-day work you will primarily use SQL, Python, Excel, and PowerPoint
- Our team is on a mission to make data-driven insights easily available for senior stakeholders and to influence the commercial strategy and marketing choices of the business
- You'll be joining a team of skilled analysts dedicated to their craft, in a culture that values openness, collaboration, constructive feedback and professional growth
- On this final point, professional growth, we are particularly focused on developing high potential, super smart people by adding to their technical skills – including AI; expanding their soft skills; and encouraging them to work with and learn from a wide array of colleagues of all experience levels.
Who we’re looking for?
You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.
What you’ll need for this role
You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.
You, like us, understand the importance of collaboration and are driven to be the best in what you do.
You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all.
A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.
If you’re inspired by our way of working and can bring something new to our team of topnotch people, then you’ll find a home here.
Essential skills:
- A degree in a subject that requires structured and analytical thinking
- 3+ experience as a data analyst or similar position
- Strong skills and experience with SQL and Excel. Experience using Python for data analysis / manipulation
- An interest and enthusiasm for understanding and linking data to commercial context and outcomes
- Demonstrated ability to present analysis in clear ways to communicate complex messages to both technical and non-technical audience.
Desirable:
- Experience using Google Analytics and BigQuery
- Experience with Data Visualization tools such as Tableau and/or Looker
- Foundation knowledge of marketing data analysis techniques and tools, KPIs setting methodologies, segmentation and clustering of audiences.
How you’ll grow
When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.
The perks
It really is more than a job. We’ll recognize your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.
Matched giving for your fundraising activity
- Flexible working hours and work-from-home opportunities
- Performance-related bonuses
- Insurance and medical plans
- Career-focused technical and leadership training's in-class and online, incl. unlimited access to LinkedIn Learning platform
- Contribution to gym memberships and more
- A day off on your birthday
- Two days’ volunteering leave per year
Where you’ll work
We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection.
Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favorite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business. That’s why we welcome people from various walks of life; and anyone who wants to help us realize our vision and strategy.
So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.
Apply now
Number of openings
Multiple
