AddressManager - Marketing Communication
Job Outline :
Lead planning and execution of Marketing Communications for the leading brand in India, including all ATL and BTL Communications, Digital and Social Media Management, Experiential Marketing, etc. while working within assigned Budgets and managing all Marketing Agencies, to achieve the defined Brand KPI's. This role is specifically responsible for leading the digital transformation of Company and implementation of the new Modern Luxury brand codes across the whole customer journey.
Job Responsibilities:
- Create action plan to grow our House of Brands in India based on defined Modern Luxury principles
- Drive best-in-class Integrated Digital Journey across brand websites, retailer websites, online booking platform, social media with adoption of latest technologies and methods
- Lead the digital transformation journey by identifying areas of improvement, across the whole customer journey and use data driven approach for decision making
- Develop and execute integrated communications plan for all new product launches based on OEP philosophy including PR, Digital, Social Media, ATL and BTL channels
- Manage planning and execution of all other company's campaigns within the Modern Luxury framework in digital / print / cinema / OOH / SOME / radio in line with the defined marketing plan and / or business requirements
- Develop key consumer insights and develop marketing messaging to connect with the Indian HNI audiences
- Develop and deploy end to end experiential framework based on luxury and lifestyle partnerships, events and Journeys, including all launch events
- Support management of marketing fleet and ensure adequate utilization of vehicles
- Monitor all Central leads and drive quality and conversion of such leads through working with Sales and Call-center teams
- Manage all Marketing Agencies with strict process adherence for reviews, recording and tracking MOMs and action plans
- Keen focus on analytics to monitor and report Brand KPI's and launch metrics, with mitigation actions where required
- Drive Brand relevant associations and partnerships
- Support creation, monitoring and adherence to budget planning process, purchase process, vendor management process
