Address- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Develop a pricing strategy that maximizes profits and market share but considers customer satisfaction.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on investment and profit-loss projections
- Partner with creative teams, other internal stakeholders, external agencies and vendors related to marketing and Business Development.
- Evaluating competitors - marketing strategy, pricing and market shares.
- Assist and monitor New Product Development.
- Responsible for acquiring business access - GT, MT, ECommerce, Salon and more.
- Designing strategic sales plan that expands company's market base and ensures its strong presence.
- Conduct market research, monitor market trends to identify business opportunities and conduct competitive analysis.
- Responsible for knowledge management, development of self and others.
- Handling social media, public relations efforts, and content marketing.
- Promoting current and new products, category schemes and any special deals.
