Oversees all company social mediaaccounts management
Develops engaging, creative, innovativecontent for regularly scheduled posts, which enlighten audiences and promotebrand-focused messages
Coordinates social media messaging withadvertising departments, brand managers, and quarterly or seasonal companygoals
Managessocial media team members, including copywriters and other content creators, byoverseeing their work and offering guidance or directionExtensive Knowledge of Social MediaPlatforms,
Web Proficiency, Computer SoftwareProficiency, Team Management Experience, Advertising, Copywriting,
Content Creation, Public Relations andBrand Marketing Experience,
Proofreading and Editing Skills,Interpersonal Skills, Strong Verbal and Written Communication Skills, CustomerService Skills
Audits and analyses social mediapresences, including digital advertising costs and returns
Analyses social media campaigns withtracking systems to gather visitor data and determine efficacy and areas forsocial media campaign improvement
Interviews, hires, and trains socialmedia team members
Works with other departments to developsocial media timelines coinciding with new product releases, ad campaigns, orother brand messages
Monitorsand develops reports on competitor activity within social media spaces