Brand & Product Marketing Executive

Minimum Required Experience : 2 years
Full Time
Skills
Sales
Marketing
Description
Title : Brand & Product Marketing Executive
Overview :
An Brand and Product Marketing executive will play a pivotal role in driving the marketing activities with respect to the category assigned. This cross functional role will be catalyst to promote our products, and enhance the brand awareness.
Key Responsiblities :
Strategic Planning: Develop and Implement comprehensive marketing strategies for the new and existing categories to drive brand growth and achieve business goals
Brand Management:
Ensure product messaging, and positioning aligns with the parent brand and identity
Collaborate with the creative team to develop brand assets, including visuals, messaging, and content.
Product Promotion:
Create and execute marketing campaigns to generate awareness, interest, and demand for the products.
Plan and manage product launches, coordinating efforts across multiple departments to. ensure a cohesive and impactful launch, including GTM.
Develop required digital assets for both internal and external requirements for the product.
Market Research:
Conduct market research to understand customer needs, preferences, and behaviors, and utilize insights to refine marketing strategies and frame strategies for the categories
Cross-Functional Collaboration :
Work closely with product development, sales, and other teams to ensure alignment on product positioning, features, and customer feedback,