Meta Performance Marketer

Summary:

We are seeking a highly skilled Meta Performance Marketer with a strong background in ecommerce. The ideal candidate will be responsible for developing and implementing effective marketing strategies across various Meta platforms, with a focus on driving ecommerce sales and maximizing ROI. The candidate should have a deep understanding of the latest trends in Meta advertising, a proven track record of successful campaigns, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.

Responsibilities:

1.Strategy Development:

• Develop and execute innovative and data-driven Meta marketing strategies to achieve ecommerce goals.
• Stay abreast of industry trends, algorithm changes, and emerging technologies to ensure the competitiveness of marketing campaigns.

2.Campaign Management:

• Plan, create, and optimize Meta advertising campaigns, including but not limited to Facebook, Instagram, and other Meta platforms.
• Monitor and analyze campaign performance, adjusting strategies as needed to meet or exceed KPIs.

3.Audience Targeting:

• Utilize audience targeting features on Meta platforms to reach specific customer segments.
• Develop and refine customer personas to enhance targeting precision and campaign effectiveness.

4.Budget Management:

• Effectively manage advertising budgets to achieve maximum return on investment.
• Implement cost-effective strategies and optimizations to improve campaign efficiency.

5.Collaboration:

• Work closely with cross-functional teams, including creative, analytics, and product teams, to align marketing efforts with overall business objectives.
• Collaborate with external partners and agencies as needed.

6.Testing and Optimization:

• Conduct A/B testing and other experiments to optimize ad creatives, copy, and targeting.
• Implement continuous improvement strategies based on data-driven insights.

7.Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Utilize analytics tools to track and measure the success of campaigns against established KPIs.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience in Meta advertising and ecommerce marketing.
• In-depth knowledge of Meta advertising platforms, tools, and best practices.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and collaboration skills.
• Experience with A/B testing and optimization techniques.
• Familiarity with ecommerce platforms and the customer journey.
• Certifications in Meta advertising and other relevant digital marketing certifications are a plus.

Springboard Digital is looking for .

Education : Any Graduate / Post Graduate