Product Marketing Manager

Product Marketing Manager

Location: Chennai

Educational Qualification: MBA or Any Graduate

Experience: 3 – 8 Years

Job Responsibilities:

• Build and manage content calendar in line with Radware's marketing objectives

• Build marketing assets (presentations, whitepapers, case studies, videos, other digital content) to expand Radware's digital footprint, awareness, and generate leads

• Interact with data scientists, product managers, technical experts and other Product Marketing Managers to translate technical details into compelling messages for key stakeholders and target audience

• Understand and support sales and field operations including developing sales tools and external collateral; as well as training sales on the product messaging, competition, and go-to-market

• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan

• Work with the popular industry analyst firms - present new features, announcements, etc and participate in product-based research/rankings

• Present Radware's solution to prospects and customers through webinars, and in-person/online meetings

Requirements:

• 3+ years of product/content marketing experience

• Creative, versatile, and process-driven technology content creator

• Experience of producing content (Web-copy, White papers, Case studies, Industry Reports, Blog posts, Infographics, etc.,) for technology enterprises

• Strong writing and oral communication skills

• Leverage AI tools like ChatGPT, Google Bard, Jasper.ai, etc to produce high impact content in shorter time frame