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SalaryAbout Freshworks
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
- Product and feature adoption — Drive adoption of the product and features amongst the customer base
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- Implement and support compliance to Freshworks compliance and information security
- Develop and Execute Product-Led Growth Strategies:
- Collaborate with cross-functional teams to implement and optimize product-led growth strategies.
- Leverage product features and user experiences to drive customer acquisition, activation, and retention.
- Create and optimize user onboarding experiences to maximize adoption and retention.
- A/B test and iterate on various growth initiatives to optimize performance.
- Implement CRO techniques to optimize conversion funnels and increase user acquisition and activation rates.
Qualifications
- Any graduate degree (MBA preferred) with 4 to 7 years prior experience in a similar position
- Experience in product-led growth marketing, preferably in a technology or SaaS company.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills with the ability to work cross-functionally.
- Ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing materials
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Embrace a 'will figure it out' attitude
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
