Senior Manager - Marketing And Communications

We are looking for a marketing & communications leader who can elevate the brand value of Bhumi. You will develop marketing & communication strategies for better engagement with employees, volunteers, donors, partner organisations and corporate companies.

You will lead a dynamic, driven, and passionate young team of employees and volunteers. Envision the most effective Marcomms team dedicated to advancing Bhumi's goals. Responsible for building, growing, and managing this team effectively, ensuring that team members are highly skilled, motivated, and aligned with the organizational values.

Primary Responsibilities:

• Create innovative communication ideas and deploy industry best practices to enhance effectiveness in building Bhumi brand.
  
• Design and monitor targeted online and offline campaigns. Use data insights and feedbacks for identifying growth opportunities
  
• Strategize and execute brand and lead generation campaigns for potential stakeholders: volunteers, donors and organisations like Corporates, colleges, schools etc.
  
• Strategize and support digital fundraising and engagement initiatives to acquire and retain donors and fundraisers.
  
• Responsible for orchestrating a cohesive PR strategy that amplifies Bhumi's message, enhances its public image, and supports its overall Marketing and communication goals.

Other Responsibilities:

• Develop and execute a comprehensive Marketing and Communications strategy that aligns with Bhumi's mission and goals.
  
• Oversee the creation of marketing materials, digital content, and press releases to ensure consistent messaging across all platforms.
  
• Lead social media strategy, enhancing Bhumi's presence on various platforms to engage with volunteers, donors, and partners.
  
• Collaborate with program teams to highlight successes and stories from Bhumi's initiatives such as Ignite, Catalyse, and the Bhumi Fellowship.
  
• Analyze and report on the effectiveness of MarComm strategies in achieving organizational objectives, making data-driven adjustments as needed.
  
• Foster a culture of innovation within the MarComm team, encouraging new ideas and approaches to reach and engage our target audiences.

Educational Qualification/Experience:

• 8+ years of experience in the marketing / communications role
  
• Bachelors/Master’s degree in marketing, journalism, business, or related field
  
• Prior experience of working or volunteering with NGOs

Knowledge & Skill sets required:

• Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
  
• Good understanding of web analytics, digital and social media marketing
  
• Use latest measurement frameworks for performance-driven marketing
  
• An effective storyteller and build the brand using related and consistent content
  
• Should be tech savvy. Knowledge of marketing tech stack is good to have
  
• Willingness to work in a multi-cultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
  
• Strong project management skills with ability to supervise multiple projects.
  
• Proven track record of developing and executing marketing strategy

Other Details:

• Scope: Full Time
  
• Age Criteria: <35
  
• Reporting to: Co-founder/Director - Marcomms
  
• Expected Joining Date: Immediate
  
• Location: Chennai(preferred) or remote
  
• Minimum Commitment (in years): 3