AddressBranding & Strategy Manager
What we are looking for:
We are looking for a skilled and solutions-oriented candidate to lead our marketing & branding efforts. He/ She will be responsible for crafting creative & compelling brand stories and strategies that deliver results.
Objectives/ KPIs:
- B2B (Corporates) Lead Generation (Performance Marketing & Organic Channels)
- Engagement (for existing clients - working alongside content and creative teams)
- Brand Building (Thought leadership content, Partnerships, Online reputation management and User community creation/ engagement)
Responsibilities:
- Develop and implement effective growth strategies for the corporate business.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Work with different marketing & communication teams to generate new ideas and strategies.
- Formulating lead generation strategy across all inbound and outbound channels, in alignment with business targets and budget.
- Working with the marketing and creative teams to execute the strategy and deliver results.
- Experiment and crack LinkedIn for corporate lead generation
