AddressJob Description:
Looking for smart, creative and open-minded B2B marketing leaders who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results. The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications. As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit.
The key responsibilities will be as follows:
- Develop the annual business marketing plan and ensure meticulous execution of the same
- Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU
- Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio)
- Drive impact at flagship industry events, hosted roundtables and webcasts
- Collaborate with functional teams within marketing to drive outreach across channels digital, social and tele-calling amongst others
- Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media
- Track and report metrics on leads, opportunities and closed business on a regular basis.
Skills: B2B + Digital Marketing + Campaign + Content Marketing
