Senior Manager/Dgm/Head - Marcom - Fmcg (10-16 Yrs)

Marcom Head (Sr. Manager/ DGM)-Kolkata

- Product Portfolio Knowledge For Promotion per se
- Consumption patterns - HHP understanding (Kantar)
- Understands sales - Secondary and Primary formal/informal data
- Demand Generation activities- Through specifiers- Electritians/Architects etc.
- ATL/BTL
Working Media :
- Set objectives for different sub-category/NPD/media channel needs e.g. awareness vs consideration vs conversion
- TVC, Print, Digital, Outdoor Planning/Execution/Analysing e.g. TV media planning - GRPS vs CPRP vs Reach etc
Non-Working Media :

- Research, Activation, Production and Agency coordination
- Consumer Promotion, Tactical campaigns, POS, Visibility
- BTL - Shop Brandings , Innovative way for demand generation, Design & execute POS mat