Address- Candidates should be from Tier - 1 IIM's in terms of MBA
- Should have experience in sales planning, Sales Strategy, Stakeholder Management.
Key Responsibilities:
Sales Strategy & Network Expansion:
- Managed Sales Strategy, systems & processes, human capital utilization for 6 nos MSIL authorized dealerships with a cumulative annual revenue of Rs 500 Cr
- Formulated GTM strategy mapping manpower to potential micro markets through organized customer connect programs
Digital Promotion/ Initiatives:
- Pioneered digital promotional campaigns thru customer remarketing campaigns over
facebook using lookalike audience targeting methodology
- Spearheaded e-tail & digitization initiatives for Eastern Region to ensure digitization of 24 out of 26 customer touch points in car-buying journey
Stakeholder Management:
- Strategized with C-Suite on business development, resource utilization, productivity & profitability optimization leading to accrued interest in MSIL network expansion
- Liaised with finance partners for inventory funding, ad hoc limit extension, retail financing, pay-out rates
Brand Management:
- Strengthened Brand Positioning for Ertiga in West Bengal by initiating dealer driven BTL campaigns and Region driven ATL & Digital Campaigns
- Led micro campaigns for AGS promotion to satiate consumer aspiration/latent needs
