AddressJoin Bynry, a US based B2B SaaS Product company as a handson Marketing Manager, where you will play a pivotal role in driving marketing initiatives in the Utility industry. Leverage your expertise in SEO-based content creation, including blogs and whitepapers, to enhance our brand presence and visibility.
Who should apply:
- Marketing professionals with a proven track record in B2B IT or SaaS industries.
- Individuals skilled in crafting SEO-optimised content, including blogs, whitepapers, and other marketing collateral.
- Candidates with experience in managing digital marketing campaigns, website content, public relations activities, and webinars.
Why should you apply:
- Strategic Impact: Lead marketing efforts in a dynamic industry, influencing brand visibility and market positioning.
- Content Creation: Showcase your content creation skills by developing engaging and SEO-based blogs, whitepapers, case studies, and other materials.
- Diverse Responsibilities:Manage digital marketing strategies, website content, PR initiatives, webinars, and awards, contributing to the holistic growth of the organisation.
Job Responsibilities:
- Develop and execute comprehensive marketing strategies in the B2B IT and SaaS sectors.
- Create SEO-optimised content, including blogs, whitepapers, case studies, and website copy.
- Manage and update website content to ensure relevance and alignment with marketing objectives.
- Oversee digital marketing campaigns, including social media, email marketing, online advertising, and webinars.
- Cultivate public relations strategies, including press releases, media relations, and industry partnerships.
- Identify and pursue relevant industry awards and recognition opportunities.
- Coordinate and manage webinars, from planning to execution, to engage target audiences.
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing initiatives.
- Analyse marketing performance metrics and provide insights to optimise future campaigns.
Requirements:
- Proven experience of 2-4 years in B2B IT or SaaS marketing roles.
- Demonstrated ability to create SEO-optimised content, including blogs and whitepapers.
- Proficient in digital marketing strategies, including social media, email campaigns, online advertising, and webinar management.
- Experience in website content management and familiarity with content management systems.
- Strong public relations skills, including media relations and press release development.
- Track record of successfully pursuing and securing industry awards and recognitions.
- Excellent communication and collaboration skills.
- Analytical mindset with the ability to interpret marketing data and provide actionable insights.
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