Company

Larsen & ToubroSee more

addressAddressMumbai, Maharashtra
CategoryMarketing

Job description

Content Marketing Manager

LNT/CMM/947312

    L&T SufinMumbai
    Posted On
    07 Feb 2024
    Required Experience
    5 - 10 Years

Skills

Knowledge & Posting Location

MARKETING & SALES

CONTENT MANAGEMENT

Minimum Qualification

B.COM

MBA


Job Description

His/her responsibility would be to –

  • strategise, execute and analyse all content writing related effort required for copy writing for Email, SMS, WhatsApp related campaigns. We would need to scale up our campaigns related to Push notifications since we have taken our mobile app live.
  • Managing content writing agency for getting SEO content delivered. This resource would be managing timely delivery of content requested by SEO agency.
  • Keep updating L&T-SuFin’s blog with new topics and improvements on existing ones.
  • Managing other activities such as knowledge session webinars (that we need to start as promised in our subscription offerings).
  • Working on deep research-based reports and thought leadership focused content in the form of ebooks (that would be relevant for lead nurturing).
  • Working on other tasks such as writing case studies (success stories for our existing customers), editing PLP and PDP content wherever required.
Refer code: 968815. Larsen & Toubro - The previous day - 2024-03-23 21:56

Larsen & Toubro

Mumbai, Maharashtra

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