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Form of workLocation: Hybrid (Mumbai, Bangalore location would be preferred) Job Summary: We are looking for a skilled Content Marketer who can drive the content creation, repurposing, and dissemination process across various digital channels.You will collaborate closely with a larger marketing team consisting of various roles such as content writer, social media manager, website admin and more. You will need to establish strong working relationships with the Presales team and numerous SMEs to oversee continuous content production in line with marketing goals.This opportunity represents a career path for a content expert to evolve into a growth marketer within a fast-growing global analytics and AI company. Key Responsibilities:Content Creation and Strategy:Primarily work with writers and SMEs to facilitate long-format article creation on selected topics catering to target audience.Prepare content structures based on market research using relevant tools and SME briefs.Help generate other diverse content assets, such as short blogs, landing page content, video scripts, LinkedIn ad copies, and other required formats.Work with Presales, Sales, Product and Operation managers, and other SMEs for new content ideas.Content Distribution:Own the content calendar end to end, in order to meet marketing and SEO requirements.Repurpose existing content assets into infographics, social posts, emails, etc. to aid in effective content distribution across digital channels.Take charge of marketing newsletters to a variety of audiences.Define, measure, and report on the key metrics for content distribution and consumption using relevant tools.Other:· Brainstorming and collaborating with a larger team for a wide mix of branding and demand gen activities including LinkedIn campaigns, email campaigns, webinar marketing etc. Knowledge / Competency / Skills: · 6-8 years of experience in copy and content, preferably at US-focused/global B2B SaaS companies.· Exceptional verbal and written communication skills with the ability to produce, evaluate, and proofread diverse types of content.· Bachelor’s degree or higher in marketing, business management, media, or equivalent fields.· Knowledge and experience with long-format content is a must. Experience with social media strategies and using marketing automation tools like HubSpot would be a bonus.· Experience of working with a team of content writers, PR agencies, freelancers, and other stakeholders.
