Marketing Manager - Apparel

Position title

Marketing Manager - Apparel

Reports to

Lead - Apparel Marketing

Job grade

Manager

Location

Gurgaon

Job Purpose

Manager - Marketing for Apparel Business will be responsible for leading development and execution of marketing strategy for Apparel, improving brand awareness, leading the development and implementation of marketing initiatives and work in close collaboration with the Sales, Service, Global Brand teams for implementation of marketing initiatives for India & IB markets.

Key Responsibilities

• Responsible for annual marketing plan for Apparel, while keeping in view the target customer segments [existing and prospects], marketing budget and overall business plan
• Lead the design of marketing programs & campaigns across ATL/BTL & direct channels while keeping in view the demographics, preferences, purchasing behavior, styles etc. of the target customer segments and leverage analytics to drive call-to-action
• Define the media plan and channel strategy for all campaigns and obtain necessary inputs and sign-offs from various stakeholders in order to launch/run the campaigns
• Work closely with the business leads to formulate and lead targeted marketing programs as per the calendar to ensure smooth execution in order to execute new product launches, expand the reach and increase conversion and maximize the revenue per customer
• Providing inputs basis internal & research data, to the business head for defining the size of opportunity based on analysis of target customer data and maximizing the conversion across the funnel through targeted marketing initiatives
• Lead a team of highly effective marketers and work cross-functionally with design, product, sales
• Drive local Public Relations and influencer engagement strategy in order to build brand strength and advocacy while ensuring alignment with the overall PR strategy
• Work closely with Digital marketing team for online marketing initiatives
• Stay aware of all the marketing content initiatives to ensure brand consistency and highlight in case of diversion; Stay up to date on new developments in the content world to drive inputs for content strategy as and when needed
• Active involvement in executing the content strategy to drive high engagement
• Manage adaptation and distribution of the content on all required touch-points
• Manage the content agency, ensure deliverables as per timelines

Work Experience

Education

• Essential - Bachelor’s degree (Full Time) - Marketing , Communications or related streams
• Preferred - Masters in Business Administration (MBA) - Marketing /Advertising /Communications

Experience

• 5 - 15 years experience
• Experience of implementing market/customer segmentation strategy and communication/micro-marketing/direct marketing programs for brands largely built through word-of-mouth advocacy and influencer engagement
• Extensive experience in marketing including brand & product positioning, pricing,promotions & experiential events, market research, sales and distribution
• Good understanding of our target audiences and the insightful triggers & barriers that govern their usage/purchase behavior, and the working knowledge of brand/ sub-brand marketing