AddressJob Summary:
The Head of E-Commerce is responsible for developing and executing the company's online sales strategy, ensuring a seamless and engaging online shopping experience for customers. This role involves overseeing all aspects of the e-commerce business, from website management to digital marketing and customer experience.
Key Responsibilities:
1. E-Commerce Strategy:
- Develop and implement the overall e-commerce strategy aligned with the company's business goals.
- Identify and pursue opportunities for online sales growth.
2. Website Management:
- Oversee the design, functionality, and performance of the company's e-commerce website.
- Collaborate with IT and web development teams to ensure a user-friendly and visually appealing online platform.
3. Product Management:
- Coordinate with product teams to ensure accurate and comprehensive product listings.
- Implement effective inventory management strategies.
4. Digital Marketing:
- Develop and execute digital marketing campaigns to drive traffic, customer acquisition, and sales.
- Utilize SEO, SEM, email marketing, and social media to enhance online visibility.
5. Customer Experience:
- Enhance the overall online shopping experience to increase customer satisfaction and loyalty.
- Implement customer feedback mechanisms and address issues promptly.
6. Analytics and Reporting:
- Utilize analytics tools to track and analyze e-commerce performance metrics.
- Provide regular reports and insights to the leadership team.
7. Partnerships and Collaborations:
- Explore and establish partnerships to expand the company's online presence.
- Collaborate with influencers or other brands for marketing initiatives.
8. Compliance and Security:
- Ensure compliance with e-commerce regulations and standards.
- Implement security measures to protect customer data.
Qualifications and Skills:
- Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.
- Proven experience in e-commerce leadership roles, preferably in the jewelry or luxury goods industry.
- Strong understanding of e-commerce trends, technologies, and best practices.
- Excellent analytical and problem-solving skills.
- Exceptional communication and interpersonal skills.
- Familiarity with online payment systems and cybersecurity.
