Address- Provide the strategic direction for a portfolio of brands. Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans, encompassing the whole mix and ensure that this is fully implemented to time and budget.
- Drive volumes, market share, relative price index and net contribution for the portfolio of brands.
- Achievement of top line, market share and bottom line targets for the brands
- Strengthening brand equity & leveraging the same
- Category / portfolio management
- Efficient utilization of brand support budget
- Collaboration with stakeholders & developing marketing talent (internal)
QUALIFICATION/ SKILLS REQUIRED :
- The ideal candidate should have Master's degree in Business Administration (Major- Marketing) would be a plus
- 7+ years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
- The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
- The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.
