AddressHead - Marketing
Key Responsibilities:
- Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.
- Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
- Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.
- Work closely with the founder/ CEO and other functional heads to align with business goals.
- Monitor and analyse campaign effectiveness across ATL, BTL and digital (Facebook & Google) and consistently improve impact and ROI.
- Design, develop & implement effective and consistent media engagements across formats.
- Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
- Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
- Identify and build a base of influencers - independent persons who can drive positive brand engagement.
- Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
- Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers
Skills and Experience:
- 8-12' experience in lifestyle retail marketing and Brand Management
- Strong understanding of messaging (customer/influencer) and positioning
- Excellent communication skills (written and verbal)
- Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously
- A hands-on, participative, leadership style that encourages creative problem solving
