AddressHiring Growth Marketing Manager for India's first vernacular B2B Grocery e-commerce platform
Job Position - Growth Marketing Manager
Location - Navi Mumbai
Activities that are a part of the Role:
Content Creation:
- Develop engaging and relevant content tailored for different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, youtube etc.
- This includes posts, stories, videos, and graphics.
Community Management:
- Monitor and respond to customer inquiries, comments, and messages across social media channels promptly and professionally.
- Foster a positive and engaging community around the brand.
Campaign Management:
- Plan and execute social media advertising campaigns to drive user acquisition, engagement, and conversions.
- This involves setting objectives, targeting the right audience, creating ad creatives, and monitoring performance metrics.
Influencer Marketing:
- Identify and collaborate with influencers and bloggers in the food and lifestyle niche to promote Khetika.
- Manage relationships and track the effectiveness of influencer partnerships.
- Analytics and Reporting: Monitor key performance indicators (KPIs) such as engagement rate, reach, conversion rate, and ROI of social media activities.
- Use analytics tools to track performance and generate regular reports to assess the effectiveness of campaigns and strategies.
User-generated Content (UGC) Campaigns:
- Encourage customers to share their experiences with khetika through user-generated content such as reviews, testimonials, and photos.
- Repurpose UGC in marketing campaigns to build trust and authenticity.
Social Listening:
- Monitor conversations and trends related to grocery shopping, food, and online shopping in general.
- Use insights gained from social listening to inform content strategy and identify opportunities for engagement.
Cross-functional Collaboration:
- Work closely with other departments such as marketing, customer service, and product development to ensure consistency in messaging and brand voice across all touchpoints.
Stay Updated with Trends:
- Keep abreast of the latest trends and developments in social media marketing, e-commerce, and the grocery industry.
- Experiment with new features and formats on social media platforms to stay ahead of the competition.
Outcomes & KPIs:
- Engagement Rate
- Reach and Impressions
- Follower Growth
- Click-Through Rate (CTR)
- Conversion Rate
- ROI of Paid Campaigns
- Customer Acquisition Cost
- Customer Lifetime Value
- Sentiment Analysis
- Retention Rate
Technical Skillset:
- Proficiency in Social Media Management Tools (Hootsuite, Buffer, Sprout Social, or HubSpot)
- Content Creation Tools (Canva, Adobe Photoshop, or Adobe Illustrator)
- Video Editing Skills (Adobe Premiere Pro, Final Cut Pro, or iMovie)
- Analytics Platforms (Google Analytics, Facebook Insights, Instagram Insights, and Twitter Analytics)
- Advertising Platforms (like Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, and Google Ads, Youtube Ads) SEO
- CRM Systems
- Email Marketing Platforms (Mailchimp, Constant Contact, or Klaviyo)
A/B Testing: Experience
Experience : 2-4 Years
