AddressThe initiative aims to enhance Sales & Marketing effectiveness through comprehensive information and business intelligence strategies. Here's a simplified breakdown:
Analysis and Insights:
- Translate business questions into structured analyses and provide actionable insights.
- Analyze key business trends from various angles and present findings in easily understandable formats like presentations and documents.
Visualization and Reporting:
- Collaborate with technology teams to establish a center of excellence for visualization strategies.
- Develop and implement solutions such as executive reports, dashboards, and data quality tools for standard reporting and ad hoc support.
Advanced Analytics and AI/ML Integration:
- Partner with business stakeholders to identify opportunities for leveraging advanced analytics.
- Utilize AI/ML to solve complex business problems and improve decision-making processes.
Embedding Analytics in Decision Making:
- Implement analytical frameworks covering descriptive, diagnostic, predictive, and prescriptive analytics.
- Develop frameworks for marketing measurement, including A/B testing, ROI analysis, cost modeling, and customer lifetime value assessment.
Data Exploration and Mining:
- Conduct in-depth data exploration and mining to understand client behavior, segmentation, and engagement models.
- Develop recommendation engines, personalization frameworks, and predictive call-to-action solutions.
Continuous Improvement and Adaptation:
- Stay abreast of industry trends and innovations to enhance internal systems and applications.
- Proactively adapt strategies to align with evolving business needs and stakeholder requirements.
Stakeholder Engagement:
- Foster strong engagement across business functions, technology partners, and global teams to deliver relevant data solutions.
Governance and Integrity:
- Ensure highest levels of data modernization and integrity throughout the client journey.
- Implement appropriate governance and design strategies to maintain data integrity and meet client needs effectively.
