AddressDigital Marketing Manager
Experience : 5-7 years of experience in Digital Marketing role
Functional Area : Marketing
Qualification : Graduate with a certificate of specialization in Digital Marketing (MBA will be a plus)
Work Location : Mumbai
Job Description :Lead Management (Generation-Tracking-Conversion) & Marketing Automation:
- Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails
- Optimize Digital Marketing spends & cost / lead
- Closely monitor lead quality, lead to sales conversion ratio (%)
- Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads
- Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI
- Utilize the existing marketing tools more effectively
Campaign Management:
- Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp.
- Campaign set up for various marketing programs
Website development & Management:
- Improve website traffic
- Complete web form integration with marketing tool
- Maintain website effectively with continuous updations not only with content but also on technical front
- SEO
Social Media Management:
- Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram
- Share updates on all social platform
- Improve customer engagement
Customer Database Management:
- Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers
- Improve the customer database segmentation based on various parameters
- Search more web sources to extract more prospective contacts for targeting marketing campaigns
